Forever 21
Forever 21 is an American specialty chain retailer of women’s, men’s & children’s clothing and accessories. A phenomenon in the fashion world, Forever 21 provides shoppers with an ever-changing and stylish selection of today’s fashions. Forever 21 is one of the fastest growing retailers in North America, with branches in major cities in the United States, Canada, Europe, Asia and the Middle East.
In June 2011, HEAT organized the official launch of Forever 21’s fourth and largest flagship store in Singapore, at Orchard Xchange. A media and VIP only event, guests took a private tour and experienced a live show. Three popular bloggers- Nicole Then, ONESIXTYNOTEPAD and Tammy Tay from Ohsofickle, were invited to style models as part of a live mannequin window display. Guests were also treated to an interactive photo shoot station as well as complimentary fashion styling throughout the evening.
Following the launch, on 1 July, Forever 21 held their post launch party at Stereolounge. Fashion junkies were treated with complimentary drinks and a night of roaring fun.