RosaBlu Coterie
RosaBlu Coterie
HEAT branding is proud to represent RosaBlu Coterie, a unique concept store in Singapore that specialises in retailing distinctively designed fashion accessories inspired by the intricate beauty of roses. Under the RosaBlu Coterie umbrella, HEAT also represented Camomilla Milano, an Italian fashion and accessory brand that just launched its first flagship store in Asia. HEAT provides PR services, which include the development of media-targeted press materials, media planning and event organization.
To date, HEAT has organized 4 events on behalf of RosaBlu Coterie and Camomilla Milano. In April 2011, HEAT organized Camomilla Milano’s grand opening and media preview at Singapore’s VivoCity mall in the form of a pink-filled cocktail party. HEAT presented an unusual fashion showcase featuring the brand’s Spring ’11 collection which was brought to life as models invited guests into their dressing rooms to watch them accessorize various outfits using collection staples. Conceptually aligned with Milan’s Camomilla Pink Party, guests were indulged with Rose wine, gourmet canapés and unique gifts, all housed in a romantic, fairytale-like surrounding.
Following Camomilla’s launch, HEAT organized a Spring Cleaning Bazaar for RosaBlu Coterie’s VIPs at Drink Culture on 1 June 2011 as well as Camomilla Milano’s “Hello Kitty by Camomilla” exclusive preview at Camomilla’s flagship Vivocity store on 23 July 2011.
More recently, on 17 September 2011, HEAT assisted in organizing Camomilla’s FW11 collection launch at their flagship Vivocity store. Camomilla fans were treated to a models showcase as well as scrumptious refreshments.
HEAT branding is proud to represent RosaBlu Coterie, a unique concept store in Singapore that specialises in retailing distinctively designed fashion accessories inspired by the intricate beauty of roses. Under the RosaBlu Coterie umbrella, HEAT also represented Camomilla Milano, an Italian fashion and accessory brand that just launched its first flagship store in Asia. HEAT provides PR services, which include the development of media-targeted press materials, media planning and event organization.
To date, HEAT has organized 4 events on behalf of RosaBlu Coterie and Camomilla Milano. In April 2011, HEAT organized Camomilla Milano’s grand opening and media preview at Singapore’s VivoCity mall in the form of a pink-filled cocktail party. HEAT presented an unusual fashion showcase featuring the brand’s Spring ’11 collection which was brought to life as models invited guests into their dressing rooms to watch them accessorize various outfits using collection staples. Conceptually aligned with Milan’s Camomilla Pink Party, guests were indulged with Rose wine, gourmet canapés and unique gifts, all housed in a romantic, fairytale-like surrounding.
Following Camomilla’s launch, HEAT organized a Spring Cleaning Bazaar for RosaBlu Coterie’s VIPs at Drink Culture on 1 June 2011 as well as Camomilla Milano’s “Hello Kitty by Camomilla” exclusive preview at Camomilla’s flagship Vivocity store on 23 July 2011.
More recently, on 17 September 2011, HEAT assisted in organizing Camomilla’s FW11 collection launch at their flagship Vivocity store. Camomilla fans were treated to a models showcase as well as scrumptious refreshments.
