About Us

Established in 2010, Heat is your premier brand consultancy that takes businesses and elevates them into iconic brands.

Savvy consumers are on an endless hunt for the ‘best of the best’. Whether it’s the 6 star hotel known for the ultimate breakfast in bed or that best kept secret of a martini bar, it’s about branding.

HEAT acts as your chemist, carefully concocting the optimal marketing mix of media planning, events and strategic PR. We build one of a kind campaigns that tailor to personalized advertising, design, and marketing needs. Our extensive database of trendsetters, alongside our competitive expertise in the events and media arenas enable us to deliver your one-stop branding solution.

We’re in the business of creating branding eruptions. Ready to start yours?

Honey Lee
Managing Director

Since 2003, Honey has been involved in brand development work with the largest publishing houses in the world including Conde Nast Publications and Time Inc. Originally from New York, she has worked with brands such as People, People en Espanol and Stylewatch magazines.

From her arrival in Singapore in 2008, Honey helmed Time Out Singapore magazine as Publisher and founded the brand solutions arm for the title. She previously organized events for clientele such as Singapore Tourism Board, Capitaland, Royal Sporting House, Asia Pacific Breweries, and Remy Cointreau.

Having founded HEAT branding in July 2010, Honey will offer full-scale marketing and branding services for premium lifestyle brands and businesses in Singapore.

2nd Team Member

Team member description